My mother will tell you she’s an amateur knitter, but she’s lying. She is skilled, dedicated and creates stunningly impressive pieces on a nightly basis. In fact, she gets frequent requests for commissioned work.
It was about time to help my mom, Karen, take her knitting expertise to the next level. Of course to me this meant, “Create a brand and a website and sell stuff and we can make custom packaging and it will be great!!” While she wasn’t quite there yet, she was open to taking it step my step, starting with a logo.
She really puts her heart into her work, making everything by hand and tailoring each piece to its recipient (no joke, she has tracings of family members’ feet for sizing), so the logo had to capture this. I wanted to create something that was personal to her heart and tastes—she likes cute illustrations that have a quirky feel to them—while also feeling like a mix between handmade and professional. But nothing too polished and perfect nor trendy hipster handmade.
So a little more than I year ago I created a logo for her knitting alter ego: WrenKnits. The result was a lettered “WrenKnits” with the “S” leading into a cutesy skein of yarn. Notice the K for Karen in the skein, eh?
The next step was to put the logo to use. We launched a simple Squarespace website and created a custom stamp that she could use to mark her project tags. This has helped with presentation, directs people to her website and is slowly building up her name.
Go check out my mom, Karen, over at www.wrenknits.com.
PS: I can tell I’ve grown when I revisit an old project with new ideas and the urge to spruce it up. (Does this happen to you, too?) The WrenKnits logo was my first crack at anything hand-lettered, and I’d like to think I have improved since then—so look out for a refresh, soon, mom!