As a designer, colors are key. They depict different emotions and energies. For instance, a group of oranges, reds and yellows is bright, energetic and buzzing. In fact, experts believe that this color scheme also induces hunger, which is why it’s prominent among fast food chains. (Crazy, right?)
A color scheme of bright blues, reds and yellows, on the other hand, may remind you of kids. Those are the primary colors, and they are often found in classrooms, on toys and other kid-friendly materials.
Meanwhile, a color scheme of browns and greens is typically reminiscent of the outdoors. (You get the point.)
So let’s say you’re a creative professional. What if you don’t have a knack for creating color schemes? What if color isn’t your thing?
Solution: pull color schemes from life. Go take a photo of something that portrays the emotion or physical element you want to get across in your materials, then pull colors directly from that photo. Opening an Italian restaurant? Take some photos of the food you’ll be serving. Launching a vintage-themed app? Pull colors from old photographs.
Here are some examples of color schemes I created from photos I’ve taken over the last year. I like to create color schemes and then store them away in my Adobe Kuler account for later use, for inspiration or for when I have the perfect project.
So tell me – are you a color fanatic or color phobic? How do you like to explore the world of color?