Logo refresh for El San Luis Mexican Restaurant – a mom and pop restaurant in San Antonio looking to maintain their regular customers while attracting the influx of millennials in the area.

We softened and modernized the sombrero from the original logo and used it as the focal point for the new logo. We also modernized and brightened the colors, customized a playful yet legible font, and added a vintage effect to reflect the restaurant’s welcoming atmosphere and made-from-scratch food.